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Google Search’s cache links are officially being retired

The Verge: “Google has removed links to page caches from its search results page, the company’s search liaison Danny Sullivan has confirmed. “It was meant for helping people access pages when way back, you often couldn’t depend on a page loading,” Sullivan wrote on X. “These days, things have greatly improved. So, it was decided to retire it.” The cache feature historically let you view a webpage as Google sees it, which is useful for a variety of different reasons beyond just being able to see a page that’s struggling to load. SEO professionals could use it to debug their sites or even keep tabs on competitors, and it can also be an enormously helpful news gathering tool, giving reporters the ability to see exactly what information a company has added (or removed) from a website, and a way to see details that people or companies might be trying to scrub from the web. Or, if a site is blocked in your region, Google’s cache can work as a great alternative to a VPN…”

See also Search Engine Roundtable: “…I tried this in several browsers and on two different internet connections and also no longer see the cache button. So how do you access the cache? Just Google [cache:domain.com] – so for example, this site – you can search for [https://www.google.com/search?q=cache:seroundtable.com]. Do you still see the cache link? Maybe I am in a test group still? Forum discussion at Mastodon…”

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