Official Google Blog: “People tell us all the time that they’re getting more and more mail and often feel overwhelmed by it all. We know what you mean—here at Google we run on email. Our inboxes are slammed with hundreds, sometimes thousands of messages a day—mail from colleagues, from lists, about appointments and automated mail that’s often not important. It’s time-consuming to figure out what needs to be read and what needs a reply…we’re happy to introduce Priority Inbox (in beta) — an experimental new way of taking on information overload in Gmail.”