Vox – “Google is testing a new feature to notify people when they search for a topic that may have unreliable results. The move is a notable step by the world’s most popular search engine to give people more context about breaking information that’s popular online — like suspected UFO sightings or developing news stories — that are actively evolving. The new prompt warns users that the results they are seeing are changing quickly, and reads, in part, “If this topic is new, it can sometimes take time for results to be added by reliable sources.” Google confirmed to Recode that it started testing the feature about a week ago. Currently, the company says the notice is only showing up in a small percentage of searches, which tend to be about developing trending topics…”

Google Blog, Danny Sullivan: “Accessing timely, relevant and reliable information is increasingly important in our current environment. Whether you see something on social media or are having a conversation with a friend, you might turn to Google to learn more about a developing issue. While Google Search will always be there with the most useful results we can provide, sometimes the reliable information you’re searching for just isn’t online yet. This can be particularly true for breaking news or emerging topics, when the information that’s published first may not be the most reliable. To help with this, we’ve trained our systems to detect when a topic is rapidly evolving and a range of sources hasn’t yet weighed in. We’ll now show a notice indicating that it may be best to check back later when more information from a wider range of sources might be available…”