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Global Marketing Index – August 2012

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Global Marketing Index – August 2012. Marketing budgets plummet in Asia Pacific and Europe: “Marketers in the Americas continue to buck the negative trend. Trading conditions show global improvement in August. Staffing levels rise in all three global regions.

  • Warc Global Marketing Index in association with World Economics – “Global marketing budgets fell to their lowest level this year in August, according to Warc’s latest Global Marketing Index. The index registered a value of 46.1 for the month, a drop of 1.4 points compared with July.”
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