Bloomerg – Giving Every Part of the World an Address – “A London-based mapping startup called What3Words has developed an address system for the entire world that uses combinations of 3 words for each location. Traditional address systems can be confusing and vary substantially between countries, and developing countries may lack these systems entirely, posing challenges for businesses, mail systems, and emergency services. What3Words assigns randomized 3 word combinations, such as “lakefront.boundless.vitals,” to every 3 square meter block in the world, approximately 57 trillion squares in all.”