“GEICO has filed suit against two major Internet search engine operators, Google Inc. and Overture Services Inc…claiming trademark infringement, alleging that the search engine operators violate trademark rights by allowing other insurance companies to advertise to consumers who display an interest in obtaining information relating in some way to GEICO by using the registered trademark “GEICO” as a search term.” [Public Citizen press release]
Public Citizen Files “Friend of the Court” Brief in Support of Search Engines’ Free Exchange of Information(PDF, 20 pages)
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