IT can lead the charge to give the customer a full voice and the enterprise unprecedented insights into its customers.  November 17, 2015, Contributor: Scott Smith.

“Too often, the voice of the customer (VoC) gets lost across multiple data collection points, mired in separate systems, and trapped in departmental silos. IT can lead the charge to unify this data, giving the customer a full voice and the enterprise unprecedented insights into its customers…”