“Recent incidents such as Target’s security breach, the Heartbleed bug, and eBay’s systems hack have called attention to how much consumers trust the businesses they patronize to keep their personal information safe. That trust currently appears to be hard to come by. Just 21% of Americans have “a lot of trust” in the businesses or companies they regularly interact with to keep their personal information secure. In addition to low trust in companies’ abilities to keep their data secure, Americans report decreasing trust in companies in general. Thirty-seven percent say their general level of trust in the businesses and companies they regularly do business with has declined either a little or a lot over the past year.”