Gallup: “Americans believe in the importance of postsecondary education, with more than nine in 10 (94%) saying a postsecondary degree or credential is at least somewhat important and 70% saying it is very important, similar to last year’s findings. However, most also say higher-education institutions must evolve to better serve the needs of today’s students. These results are from a Nov. 25-Dec. 15, 2013, study by Gallup and the Lumina Foundation with a random sample of U.S. adults. While Americans in every age group are equally likely to see the importance of higher education, more than three-quarters (77%) of those who have completed postsecondary education themselves say it is very important to attain a certificate or degree, compared with 60% who have some college experience and 66% who have a high school diploma or less education.”