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FTC Reviews Environmental Marketing Guides, Announces Public Meetings

Press release: “The Federal Trade Commission is beginning a regulatory review of its environmental marketing guidelines, also known as the Green Guides. The guides outline general principles for all environmental marketing claims and provide specifics about certain green claims, such as degradabilty, compostability, recyclability, recycled content, and ozone safety. In a Federal Register Notice, the Commission is requesting comments on the guides, including standard questions about costs, benefits, and effectiveness of the guides, and questions on specific topics, including “sustainable” and “renewable” claims. While the review was scheduled to begin in 2009, because of the current increase in green advertising claims, the Commission is reviewing the guides at this time to ensure they reflect today’s marketplace. The guides were last updated in 1998…As part of the Green Guides review, the FTC will be holding public meetings or workshops on a number of green marketing topics. The first workshop on January 8, 2008, will address the marketing of carbon offsets and renewable energy certificates (RECs) as detailed in a separate Federal Register Notice published concurrently with the [previous] Notice…”

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