FTC press release: “In a report to Congress required by the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (“CAN-SPAM Act”), the Federal Trade Commission says it does not recommend requiring unsolicited commercial e-mail to include a label in the subject line as a means to reduce spam…The report says that although subject line labeling may appear to offer a simple legislative fix for the problem of spam, the Commission doubts that it would materially help consumers or ISPs to block unwanted commercial e-mail or to segregate commercial e-mail from other e-mail messages. The Report states that subject line labeling requirements enacted by numerous states and foreign countries have not been effective to reduce spam.”
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