Press release: “Todays children see more promotional ads for other programming, but fewer paid ads and fewer minutes of advertising on television, according to a report released today by the staff of the Federal Trade Commission. The research looks at television ad exposure for children in the year 2004 and compares it to similar research from 1977. The report also finds that children are not exposed to more food ads on television than they were in the past, although their ad exposure is more concentrated on childrens programming. The report’s 2004 findings are based on a staff analysis of copyrighted Nielsen Media Research/Nielsen Monitor-Plus data.”
Sorry, comments are closed for this post.