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FTC Findings on Commercial Surveillance Can Lead to Better Alternatives

EFF: “On September 19, the FTC published a staff report following a multi-year investigation of nine social media and video streaming companies. The report found a myriad of privacy violations to consumers stemming largely from the ad-revenue based business models of companies including Facebook, YouTube, and X (formerly Twitter) which prompted unbridled consumer surveillance practices. In addition to these findings, the FTC points out various ways in which user data can be weaponized to lock out competitors and dominate the respective markets of these companies. The report finds that market dominance can be established and expanded by acquisition and maintenance of user data, creating an unfair advantage and preventing new market entrants from fairly competing. EFF has found that  this is not only true for new entrants who wish to compete by similarly siphoning off large amounts of user data, but also for consumer-friendly companies who carve out a niche by refusing to play the game of dominance-through-surveillance. Abusing user data in an anti-competitive manner means users may not even learn of alternatives who have their best interests, rather than the best interests of the company advertising partners, in mind…”

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