The New York Times: “Technology companies like to promote artificial intelligence’s potential for solving some of the world’s toughest problems, like reducing automobile deaths and helping doctors diagnose diseases. A company started by three former Google employees is pitching A.I. as the answer to a more common problem: being happier at work. The start-up, Humu, is based in Google’s hometown, and it builds on some of the so-called people-analytics programs pioneered by the internet giant, which has studied things like the traits that define great managers and how to foster better teamwork. Humu wants to bring similar data-driven insights to other companies. It digs through employee surveys using artificial intelligence to identify one or two behavioral changes that are likely to make the biggest impact on elevating a work force’s happiness. Then it uses emails and text messages to “nudge” individual employees into small actions that advance the larger goal…”

…”At the heart of Humu’s efforts is the company’s “nudge engine” (yes, it’s trademarked). It is based on the economist Richard Thaler’s Nobel Prize-winning research into how people often make decisions because of what is easier rather than what is in their best interest, and how a well-timed nudge can prompt them to make better choices…”