Vice: “Security through obscurity is out, security through tomfoolery is in. That’s the basic philosophy sold by Track THIS, “a new kind of incognito” browsing project, which opens up 100 tabs crafted to fit a specific character—a hypebeast, a filthy rich person, a doomsday prepper, or an influencer. The idea is that your browsing history will be depersonalized and poisoned, so advertisers won’t know how to target ads to you. It was developed as a collaboration between mschf (pronounced “mischief”) internet studios and Mozilla’s Firefox as a way of promoting Firefox Quantum, the newest Firefox browser…”  “These trackers and these websites really commoditize you, and they don’t really make you feel like a person,” Daniel Greenberg, director of strategy and distribution for mschf, said in a phone call. “So we wanted to do something visceral that makes the user feel like they’re in control again.”..