“New technology can bring tremendous benefits to consumers, but it also can present new challenges. Mobile apps offered on cell phones and other portable devices such as tablets and music players can perform a range of consumer services such as locating the nearest retail stores, managing shopping lists, tracking family budgets, and allowing consumers to read news articles, play interactive games, and connect with family and friends. The FTC is making a concerted effort to ensure that consumers have the information they need about mobile apps, and is offering new information on OnGuardOnline, the federal government’s website to help you be safe, secure and responsible on the Internet.”