News release: “Experian® Hitwise®, a part of Experian Marketing Services, announced today that Google accounted for 67.95 percent of all U.S. searches conducted in the four weeks ending Jan. 29, 2011. Bing-powered search comprised 27.44 percent of searches for the month, with Yahoo! Search and Bing receiving 14.62 percent and 12.81 percent, respectively. The remaining 70 search engines in the Hitwise Search Engine Analysis report accounted for 4.61 percent of U.S. searches. Bing and Yahoo! Search achieved the highest success rates in January 2011. This means that for both search engines, more than 81 percent of searches executed resulted in a visit to a Website. Google achieved a success rate of 65 percent. The share of unsuccessful searches highlights the opportunity for both the search engines and marketers to evaluate the search engine result pages to ensure that searchers are finding relevant information.”
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