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Does One Line Fix Google?

Tedium: “Forget AI. Google just created a version of its search engine free of all the extra junk it has added over the past decade-plus. All you have to do is add “udm=14” to the search URL. [This past week], Google announced some big changes to its search engine that are, in a word, infuriating. Simply put, Google has started adding “AI overviews” to many of its search results, which essentially throw pre-processed answers that often do not match the original intent of the search. If you’re using Google to actually find websites rather than get answers, it $!@(&!@ sucks. Admittedly though, it’s not the first time Google has adulterated its results like a food manufacturer in the 19th century—knowledge panels have been around for years. But in the midst of all this, Google quietly added something else to its results—a “Web” filter that presents what Google used to look like a decade ago, no extra junk. While Google made its AI-focused changes known on its biggest stage—during its Google I/O event—the Web filter was curiously announced on Twitter by Search Liaison Danny Sullivan…”

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