Having recently been caught on a treadmill to nowhere in my quest for “customer care” and “technical support” from two major vendors for hardware issues, this New York Times article hits home. It describes the frustrations of trying to locate a support telephone contact number on the websites of a range of product websites. This impediment is often accompanied by the hurdles placed in the way of consumers endeavoring to speak with a human being about a product or service related problem. Read on!