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DAP: Digital Analytics Program

“The Digital Analytics Program (DAP) offers advanced, easy Web analytics to federal agencies. The program is a hosted shared service provided by GSA’s Technology Transformation Service. On November 8, 2016, the Office of Management and Budget (OMB) released a memorandum on Policies for Federal Agency Public Websites and Digital Services, which requires federal agencies to implement the DAP javascript code on all public facing federal websites.”

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