Data Science Central: “The key of any organization’s digital transformation is becoming more effective at leveraging data and analytics to power their business models. That is, how can organizations exploit the growing bounty of internal and external data sources to uncover new sources of customer, product, service, operational and market insights that they can use to optimize key business and operational processes, mitigate compliance and cybersecurity risks, uncover new monetization opportunities, and create a more compelling, differentiated customer experience..”