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Cross-industry Self-Regulatory Program for Online Behavioral Advertising

News release: “A group of the nation’s largest media and marketing trade associations…released self-regulatory principles to protect consumer privacy in ad-supported interactive media that will require advertisers and Web sites to clearly inform consumers about data collection practices and enable them to exercise control over that information…This cross-industry self-regulatory task force represents the first time that representatives of the entire advertising ecosystem have come together to develop principles for the use and collection of data in this important area to the economy.”

  • Self-Regulatory Principles for Online Behavioral Advertising, July 2009
  • New York Times: Four Privacy Protections the Online Ad Industry Left Out
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