“The CoreBrand Top 100 Most Powerful Brands Rankings is a showcase for the brand image data we have been continuously collecting for decades in our Corporate Branding Index® (CBI). The Top 100 Most Powerful Brands Rankings provide a market-view evaluation of brand strength regardless of industry affiliation. They allow us to use a single measure to compare the size and quality of corporate brands. We use a full calendar year of data to support our rankings, which includes over 10,000 phone interviews with business decision makers. Although we track nearly 1,000 brands, the ones listed on the CoreBrand Top 100 Most Powerful Brands Rankings must meet several criteria to be considered for the rankings. They must be:
- A corporate brand (not a product or divisional brand)
- Publicly traded for 5+ years
- Tracked by CoreBrand for 5+ years”
