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Consumers of E-Publications More Web Savvy and Affluent

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According to a new Nielsen//NetRatings study (link not available, and commissioned by Newsstand), “users of so-called e-editions of print publications are shown to be more affluent, better educated and heavier users of the Internet than the average online user.” [Link thanks to dc]

  • See also this pbs.org interview by Terence Smith that “examines the growing trend of electronic newsprint editions, and how newspaper publishers are working to keep pace with changing technologies.”
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