“E-commerce has evolved dramatically since 1999, when the OECD Council adopted the first international instrument for Consumer Protection in the Context of Electronic Commerce (“1999 Recommendation”). On 24 March 2016, the OECD Council revised this instrument and the Recommendation of the Council on Consumer Protection in E-commerce (“the revised Recommendation”) now addresses new and emerging trends and challenges faced by consumers in today’s dynamic e-commerce marketplace..”