“In order to help build trust with consumers and shape the way companies, retailers and manufacturers use consumer information that is collected digitally, The Consumer Goods Forum today announced that its Board of Directors has agreed on a new set of ‘Consumer Engagement Principles’ (the “Principles”). The industry-wide Principles will act as a framework for how companies engage with their consumers, and are designed to promote an environment of trust and pro-active consumer communication. The Principles will benefit all stakeholders as the industry looks to safeguard consumers’ data and nurture greater consumer trust. Capgemini supported the process throughout and provided necessary industry insights as part of the development process…Within the Principles, the consumer goods industry has committed to a number of positive actions in how companies deal with data-driven consumer engagement and data privacy. These proactive milestones include:

• enabling consumers to easily choose whether and how their personal information is used and to have access to information on how their personal information is used, and the ability to correct it and/or have it removed;
• listening and responding to consumer feedback about the use of their personal data;
• preserving integrity in social media practices; and
• protecting the  reliability and accuracy of consumers’ personal information and, should things go wrong, being open about the status of their personal information.”