“…The problem with today’s Internet, driven less by text and hypertext (hyperlink-enriched text), is that it not only shares many of TV’s ills but also creates new ones. The difference between traditional television and the form of TV that has reincarnated as social media is that the latter is a personalized medium. Traditional television still entails some degree of surprise. What you see on television news is still picked by human curators, and even though it must be entertaining to qualify as worthy of expensive production, it is still likely to challenge some of our opinions (emotions, that is)….Social media, in contrast, uses algorithms to encourage comfort and complaisance, since its entire business model is built upon maximizing the time users spend inside of it. Who would like to hang around in a place where everyone seems to be negative, mean, and disapproving? The outcome is a proliferation of emotions, a radicalization of those emotions, and a fragmented society. This is way more dangerous for the idea of democracy founded on the notion of informed participation…”
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