“Welcome to the new, expanded and improved Climate Visuals website and image library – a unique and trusted source of evidence and images for over 350 climate change and environmental groups, journalists, educators and businesses.  Climate Visuals, a project of Climate Outreach, has generated significant impact in catalysing a new visual language for climate change. We’re already moving ahead with three major new projects and partnerships for 2021, alongside the launch of this new and improved image library website. We’re now seeking new funding and offering partnership opportunities to take our activities even further. All too often, the climate change imagery the world sees is ineffective at driving change – it may be aesthetically pleasing and illustrative but not salient or emotionally impactful. Our Climate Visuals evidence base and experience proves that imagery needs to embody people-centred narratives and positive solutions, and must resonate with the identity and values of the viewer – not just environmentalists. Only then can we truly drive engagement and promote positive action against climate change. Based on international social research in Europe and the US, this unique resource offers seven core principles for effective visual communication, plus a library of images. Climate Visuals aims to strategically change the working practices of influential visual communicators across the world, to catalyse a new – more compelling and diverse – visual language for climate change…”

• The Seven Climate Visuals principles
• Climate Solutions images