Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2014–2019: From the Summary – “Global mobile data traffic grew 69 percent in 2014. Global mobile data traffic reached 2.5 exabytes per month at the end of 2014, up from 1.5 exabytes per month at the end of 2013.Last year’s mobile data traffic was nearly 30 times the size of the entire global Internet in 2000. One exabyte of traffic traversed the global Internet in 2000, and in 2014 mobile networks carried nearly 30 exabytes of traffic.Mobile video traffic exceeded 50 percent of total mobile data traffic for the first time in 2012. Mobile video traffic exceeded 50 percent of total mobile data traffic by the end of 2012 and grew to 55 percent by the end of 2014.Almost half a billion (497 million) mobile devices and connections were added in 2014. Global mobile devices and connections in 2014 grew to 7.4 billion, up from 6.9 billion in 2013. Smartphones accounted for 88 percent of that growth, with 439 million net additions in 2014.Globally, smart devices represented 26 percent of the total mobile devices and connections in 2014; they accounted for 88 percent of the mobile data traffic. (For the purposes of this study, smart devices refers to mobile connections that have advanced multi media/computing capabilities with a minimum of 3G connectivity.) In 2014, on an average, a smart device generated 22 times more traffic than a non-smart device. Mobile network (cellular) connection speeds grew 20 percent in 2014. Globally, the average mobile network downstream speed in 2014 was 1,683 kilobits per second (kbps), up from 1,387 kbps in 2013. In 2014, a fourth-generation (4G) connection generated 10 times more traffic on average than a non‑4G connection. Although 4G connections represent only 6 percent of mobile connections today, they already account for 40 percent of mobile data traffic. The top 1 percent of mobile data subscribers generated 18 percent of mobile data traffic, down from 52 percent at the beginning of 2010. According to a mobile data usage study conducted by Cisco, the top 20 percent of mobile users generated 85 percent of mobile data traffic, and the top 1 percent generated 18 percent. Average smartphone usage grew 45 percent in 2014. The average amount of traffic per smartphone in 2014 was 819 MB per month, up from 563 MB per month in 2013. Smartphones represented only 29 percent of total global handsets in use in 2014, but represented 69 percent of total global handset traffic. In 2014, the typical smartphone generated 37 times more mobile data traffic (819 MB per month) than the typical basic-feature cell phone (which generated only 22 MB per month of mobile data traffic). Globally, there were nearly 109 million wearable devices (a sub-segment of the machine-to-machine [M2M] category) in 2014 generating 15 petabytes of monthly traffic.”
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