Ars Technica: “…With 82% of Google’s empire based on ad revenue, this latest development in Chrome shows that Google is not keen on any moves to threaten their main money maker. Google continues to argue that it is mandatory that it builds a user tracking and advertising system into Chrome, and the company says it won’t block third-party cookies until it accomplishes that — no matter what the final solution may ultimately be. The upshot, if it can be called that, of the FLEDGE API over FLoC, is that abuse of FLEDGE looks to yield less valuable results. And attempting to use the API alone to pick out an individual user via fingerprinting or other methods employed elsewhere seems to be rather difficult to do. But only time will tell if that remains true or just Google idealizing this new API…”