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Category Archives: Marketing

Google for Non-Profits

Official Google Blog: “Today, we’re excited to launch Google For Non-Profits, a one-stop shop for tools to help advance your organization’s mission in a smart, cost-efficient way. This site features ideas and tutorials for how you can use Google tools to promote your work, raise money and operate more efficiently. And to get inspired, you’ll… Continue Reading

Media Myths and Realities: A Public of One

Press release, December 10, 2007 – “The way communicators dispense information is out of sync with the way consumers use media, according to Media, Myths & Realities, a comprehensive survey of media usage among consumers and communications professionals conducted by global public relations firm Ketchum and the University of Southern California Annenberg Strategic Public Relations… Continue Reading

New on LLRX.com

Reviewing the XO “$100” Laptop, by Conrad J. Jacoby Social Networks for Law Librarians and Law Libraries, or How We Stopped Worrying and Learned to Love Friending, by Debbie Ginsberg and Meg Kribble FOIA Facts: The Impact of the OPEN Government Act of 2007, by Scott A. Hodes Criminal Resources: Criminal Defense Investigation, by Ken… Continue Reading

New on LLRX.com for November 2007

Criminal Resources: False Confessions, by Ken Strutin Australian Trade Marks Law: The Madrid System, by Nicholas Weston Gadgets, Gadgets, Gadgets, by Barbara Fullerton, Sabrina I. Pacifici and Aaron Schmidt Locating Lawyers (including Corporate Counsel): A Brief Overview of Attorney Directories and a 50 State Survey of Online State Bar Directories, by Scott Russell Deep Web… Continue Reading

American Lawyer Surveys Leaders of Am Law 200

Am Law 200 Managing Partners Issue Fog Advisory for 2008, David Bario, The American Lawyer, 12-03-2007 [note: free registration required to read the links that follow): “Each fall, when this magazine surveys the leaders of The Am Law 200 about the state of their firms, the responses are awash in sunny optimism — at least,… Continue Reading

FTC Approves Issuance of Federal Register Notice Announcing Review of Mail Order Rule

Press release: “The Commission has approved the issuance of a Federal Register notice announcing the start of its decennial review of the FTC’s Mail or Telephone Order Merchandise Rule, 16 CFR Part 435 (Mail Order Rule). As detailed in the notice, the Commission is seeking comment on whether to retain the Rule. To guide discussion… Continue Reading

New on LLRX.com for August 2007

Legal Information Management in a Global and Digital Age: Revolution and Tradition, by Claire M. Germain IM a Librarian: Establishing a Virtual Reference Service with Little Cost or Technical Skill, by Bonnie Shucha Search at the Foundation of the Enterprise, by John I. Alber Technology and the Generation Gap, by Genevieve Zook E-Discovery Update: Understanding… Continue Reading

Magazine Announces 2007 Best Law Firms for Women

Press release: “Working Mother magazine, the authoritative source for career mothers, and Flex-Time Lawyers LLC, a national consulting firm advising attorneys and legal employers on work-life balance and the retention and advancement of women, today announced the list of the 2007 Working Mother & Flex-Time Lawyers Best Law Firms for Women. The winning firms are… Continue Reading

Survey of Law Firm Librarians Focuses on Expanded Role

Electronic 2007 Law Librarian Survey from ALM Research – Survey Says Librarians Like Their Jobs but Are Displeased With Vendors – “Electronic research was supposed to replace books and lower costs, but it’s done neither — and librarians aren’t happy about it.” THE CHARTS The Librarian’s Expanding Role Finances Resources Staffing Electronic Research Continue Reading

Brand Awareness and the Evaluation of Search Results

Brand Awareness and the Evaluation of Search Results, by Bernard J. Jansen (Pennsylvania State University), Mimi Zhang (Pennsylvania State University), Ying Zhang (Pennsylvania State University) “We investigate the effect of search engine brand (i.e., identifying name or logo that distinguishes a product from its competitors) on evaluation of system performance. Our research is motivated by… Continue Reading