“Marketers are spying on Internet users — observing and remembering people’s clicks, and building and selling detailed dossiers of their activities and interests. The Wall Street Journal’s What They Know series documents the new, cutting-edge uses of this Internet-tracking technology. The Journal analyzed the tracking files installed on people’s computers by the 50 most popular… Continue Reading
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Category Archives: Marketing
American Bar Association – Initial Draft Proposals on Lawyers' Use of Technology and Client Development
Jamie S. Gorelick and Michael Traynor, Co-Chairs – ABA Commission on Ethics 20/20 – Re: For Comment: Initial Draft Proposals on Lawyers’ Use of Technology and Client Development. Date: June 29, 2011 “The Commission is pleased to release its initial proposals relating to lawyers use of technology-based client development tools. As the accompanying report explains,… Continue Reading
Economic Modeling Specialists – New Lawyers Glutting the Market
EMSI: “Just how bad is the job outlook for lawyers? According to our quick analysis, every state but Wisconsin, Washington, D.C., and Nebraska produced more in some cases, far more bar exam passers in 2009 than the estimated yearly openings for lawyers in those states. The same glut holds true when comparing law… Continue Reading
Report: The American Companies With The Most Valuable Brands
The American Companies With The Most Valuable Brands: “24/7 Wall St. has done an analysis of the largest companies in the United States based on the size of their portfolios of major consumer brands. Many of these brands are worth billions of dollars if brand valuation firms are correct. All certainly generate tremendous sales. The… Continue Reading
Google Economic Impact Report 2010
“Local businesses are growing. Were helping. Google’s not just a search engine. We’ve also helped hundreds of businesses in every U.S. state to grow. Across the U.S., Google’s search and advertising tools provided $64 billion of economic activity in 2010. Click the map to see Googles economic impact in your state. The state-by-state advertiser, publisher,… Continue Reading
Google Announces First Quarter 2011 Results and $500M Set Aside for DOJ Investigation
Google Announces First Quarter 2011 Results: “In May 2011, in connection with a potential resolution of an investigation by the United States Department of Justice into the use of Google advertising by certain advertisers, we accrued $500 million for the three month period ended March 31, 2011. Although we cannot predict the ultimate outcome of… Continue Reading
The Am Law 100 2011
The Am Law 100 2011 – American Lawyer.com: “After watching profits per partner sink 4.3 percent in 2008 and revive only 0.3 percent in 2009, Am Law 100 firms finally posted a healthy increase–8.4 percent–in 2010. But much of that gain is attributable to firms aggressive cost-control measures, especially in the area of headcount, which… Continue Reading
Study: U.S. Public Libraries and the Use of Web Technologies, 2010
U.S. Public Libraries and the Use of Web Technologies, 2010 – April 2011, Zeth Lietzau, Jamie Helgren. This study was funded through the Library Services and Technology Act (LSTA) by the Colorado State Library, Colorado Department of Education. “It’s well known that technology is changing at an increasingly rapid pace and that many public libraries… Continue Reading
Conference Board: Managing Brands in a Topsy-Turvy Marketing Environment
Managing Brands in a Topsy-Turvy Marketing Environment “What are some strategies for small and mid-sized companies whose brands may be tired and losing relevance? How do companies with limited marketing budgets break through the noise in media channels to tell their brand story? When should corporate identity be reexamined? This report features the views of… Continue Reading
Digital Think Tank and GW University Publish first Digital IQ Index: Public Sector
Government Technology: “A new study ranking government, nonprofit and industry trade groups for their use of social media and online strategies revealed that more than 50 percent of the organizations polled are not using these digital avenues as effectively as they could be. The first L2 Digital IQ Index: Public Sector was co-authored by digital… Continue Reading
New on LLRX.com – Open Source Tools for Tutorials
LLRX.com – Open Source Tools for Tutorials: Nicole C. Engard continues her series on best practices for libraries to leverage open source tools with a guide on publishing tutorials for using library resources. Rather than creating a printed pathfinder, she suggests creating a video tutorial instead, as the learning experience is often more engaging and… Continue Reading
EU Commission probes allegations of antitrust violations by Google
News release: “The European Commission has decided to open an antitrust investigation into allegations that Google Inc. has abused a dominant position in online search, in violation of European Union rules (Article 102 TFEU). The opening of formal proceedings follows complaints by search service providers about unfavourable treatment of their services in Google’s unpaid and… Continue Reading
