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Category Archives: Marketing

Findings from the 2013 social business global executive study and research project

“Seventy percent of respondents to the 2012 global executive social business survey conducted by MIT Sloan Management Review and Deloitte believe social business is an opportunity to fundamentally change the way their organization works. Yet many companies face meaningful barriers to progress. In our 2013 report, we delve into why some businesses are reaping value from social business,… Continue Reading

ALA E-Book Media and Communications Toolkit

“Since January 2012, the ALA Digital Content & Libraries Working Group has focused on e-book library lending – particularly around major publishers that refuse to offer their titles through our nation’s libraries, have dramatically raised prices, or have introduced new restrictions. And we have made some progress. As of April 2013, all of the “Big… Continue Reading

The Truth About Wireless Phones and the Do-Not-Call List

FCC FAQ: “You may be one of many consumers who have received emails saying you’re about to be assaulted by unwanted telemarketing calls to your wireless phone. Rest assured that placing telemarketing calls to wireless phones is – and  always has been – illegal in most cases.  Contrary to what some email campaigns are saying,… Continue Reading

Pew – Online Video 2013

Online Video 2013 by Kristen Purcell – October 10, 2013 “Over the past four years, the percent of American adult internet users who upload or post videos online has doubled from 14% in 2009 to 31% today. That includes 18% of adult internet users who post videos they have created or recorded themselves—many of whom… Continue Reading

Fortune – 50 Most Powerful Women in Business

Nearly everyone on the list is striving to reinvent her business. Meet a group of executives who don’t sit still. “The Most Powerful Women in Business list is compiled by FORTUNE editors, who consider four criteria: the size and importance of the woman’s business in the global economy, the health and direction of the business,… Continue Reading

NYT – Selling Secrets of Phone Users to Advertisers

Selling Secrets of Phone Users to Advertisers – by Claire Cain Miller and Somini Sengupta,  October 5, 2013 “Now, smartphones know everything — where people go, what they search for, what they buy, what they do for fun and when they go to bed. That is why advertisers, and tech companies like Google and Facebook,… Continue Reading

Consortial Book Circulation Patterns: The OCLC-OhioLINK Study

“Written by Edward T. O’Neill and Julia Gammon, “Consortial Book Circulation Patterns: The OCLC-OhioLINK Study” outlines the study methodology, analyzes the data, and offers insights into the consortium-wide collection usage. The study collected and analyzed circulation data for libraries within the consortium examining the circulation of 28,475,701 books from over 100 academic libraries. Circulation patterns… Continue Reading

Twtrland – Search any skill, location or name

“Twtrland visualizes social footprints to help you discover new people, understand their impact and find better ways to connect and increase your network.” [Robert Ambrogi] “See a visual snapshot of your online presence on twitter and instagram. Unfold influence metrics, audience demographics, close network and much more. Find Influencers: +60,000 Skills, City Resolution – Easily find the true influencers in any… Continue Reading

The Declining Importance of Library Books and the Rising Importance of Special Collections

Can’t Buy Us Love: The Declining Importance of Library Books and the Rising Importance of Special Collections [Ithaka S+R]. Rick Anderson, Interim Dean & University Librarian, University of Utah. “Research libraries throughout North America are experiencing a massive decline in the use of their general collections—their large and comprehensive collections of printed books and journal… Continue Reading

Analytics/Big Data strategies, challenges and implementation priorities

Analytics/Big Data strategies, challenges and implementation priorities. Big Data Priorities 2013. Copyright ©2013 CBS Interactive Inc. All rights reserved. “Data has become a critical commodity in the 21st century economy. Recent new technologies have accelerated the growth in sheer volume of data collected, and devices such as sensors, smart phones and tablets are fueling the… Continue Reading

Paper Versus Pixel

Technology: The science of reading shows that print and digital experiences are complementary. By Nicholas Carr: “…the outlook for the printed page has brightened. New facts, equally hard, suggest that words will continue to appear on sheets of paper for a good long while. E-book sales, which skyrocketed after the launch of Amazon’s Kindle in late… Continue Reading