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Category Archives: Marketing

DOD/GSA Report – Improving Cybersecurity and Resilience through Acquisition

“On February 12th, 2013, the President issued Executive Order 13636, entitled Improving Critical Infrastructure Cybersecurity (EO 13636).  In accordance with Section 8(e), GSA and the Department of Defense submitted recommendations to the President addressing the feasibility, benefits, and merits of incorporating cybersecurity standards into acquisition planning and contract administration, and harmonizing procurement requirements. The jointly authored report… Continue Reading

ABA – 10 Tips for Avoiding Ethical Lapses When Using Social Media

“You may be among the thousands of legal professionals flocking to social media sites like LinkedIn, Facebook, Twitter, or Google+ to expand your professional presence in the emerging digital frontier. If so, have you paused to consider how the ethics rules apply to your online activities? You should. Some of the ethical constraints that apply to your social media usage… Continue Reading

New Beginner’s Guide to Social Media

“Welcome to The Beginner’s Guide to Social Media. Whether you’re new to social media or just looking to close a few knowledge gaps, we’re glad you stopped by. By now, we’ve all heard how valuable—even essential—social media can be. Whether your current sentiment leans more toward enthusiasm or trepidation, there’s no way around the fact that… Continue Reading

Social Business: Flat or Hierarchical? A Surprising Answer

Gerald C. (Jerry) Kane: The most effective social businesses may start to look more like organizations that long predate modern corporations — so-called “loosely coupled” organizations such as military, education and religious institutions. “Social media represents an enormous opportunity for most organizations, particularly knowledge-intensive ones. While marketing applications of social media are getting the most attention… Continue Reading

Study – Social Media for Selection?

Social Media for Selection? Validity and Adverse Impact Potential of a Facebook-Based Assessment. Chad H. Van Iddekinge, Florida State University; Stephen E. Lanivich, Old Dominion University; Philip L. Roth, Clemson University; Elliott Junco, Accenture. Journal of Management published online 16 December 2013, DOI: 10.1177/0149206313515524. “Recent reports suggest that an increasing number of organizations are using information from social media platforms such as Facebook.com to screen job applicants. Unfortunately,… Continue Reading

GAO – Consumer Privacy Framework Needs to Reflect Changes in Technology and the Marketplace

INFORMATION RESELLERS: Consumer Privacy Framework Needs to Reflect Changes in Technology and the Marketplace, GAO-14-251T, Dec 18, 2013 “No overarching federal privacy law governs the collection and sale of personal information among private-sector companies, including information resellers. Instead, laws tailored to specific purposes, situations, or entities govern the use, sharing, and protection of personal information. For example,… Continue Reading

MedWatch Safety Alerts for Human Medical Products

“MedWatch (also provides a searchable database) alerts provide timely new safety information on human drugs, medical devices, vaccines and other biologics, dietary supplements, and cosmetics. The alerts contain actionable information that may impact both treatment and diagnostic choices for healthcare professional and patient. To find recent safety alerts, select the current year in the menu to the… Continue Reading

Paper – Legal Education in Crisis, and Why Law Libraries are Doomed

Via SSRN – Legal Education in Crisis, and Why Law Libraries are Doomed, James G. Milles, SUNY Buffalo Law School, December 20, 2013, SUNY Buffalo Legal Studies Research Paper No. 2014-015 “The dual crises facing legal education—the economic crisis affecting both the job market and the pool of law school applicants, and the crisis of confidence in the ability… Continue Reading

FDA Taking Closer Look at ‘Antibacterial’ Soap

News release: “When you’re buying soaps and body washes, do you reach for the bar or bottle labeled “antibacterial”? Are you thinking that these products, in addition to keeping you clean, will reduce your risk of getting sick or passing on germs to others? Not necessarily, according to experts at the Food and Drug Administration (FDA). Every… Continue Reading

Social Media: Consumer Compliance Risk Management Guidance

“The Office of the Comptroller of the Currency (OCC), in collaboration with the other members of the Federal Financial Institutions Examination Council (FFIEC), today published in the Federal Register final supervisory guidance titled Social Media: Consumer Compliance Risk Management Guidance. Technological advancements allow financial institutions to use social media in a variety of ways, including marketing; facilitating applications for… Continue Reading