Knight Foundation Blog – Chris Barr – January 15, 2015: In September we launched the 12th Knight News Challenge, on libraries, asking the question, “How might we leverage libraries as a platform to build more knowledgeable communities?” Today we’re announcing 22 winners of that challenge, awarding the recipients a share of $3 million for their… Continue Reading
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Category Archives: Marketing
The Politics of Group Targeting in Presidential Campaign Advertisements: A Preliminary Investigation
Rhodes, Jesse H. and Johnson, Kaylee, The Politics of Group Targeting in Presidential Campaign Advertisements: A Preliminary Investigation (February 5, 2015). Available for download at SSRN: http://ssrn.com/abstract=2560998 “This paper develops a theory of the frequency and tone of group appeals in presidential campaign advertisements. Using data from the 2008 presidential election campaign, it provides a… Continue Reading
The Economic Value of Law Libraries
A Report of the American Association of Law Libraries Economic Value of Law Libraries Special Committee, January 2015 “This report is the result of the AALL Economic Value of Law Libraries Special Committee’s efforts to provide members with the best methods for reporting the law library’s value to its stakeholders. The Special Committee retained HBR… Continue Reading
FTC Says AT&T Has Misled Millions of Consumers with ‘Unlimited’ Data Promises
News release: “The Federal Trade Commission filed a federal court complaint against AT&T Mobility, LLC, charging that the company has misled millions of its smartphone customers by charging them for “unlimited” data plans while reducing their data speeds, in some cases by nearly 90 percent. The FTC’s complaint alleges that the company failed to adequately disclose… Continue Reading
New GAO Reports – USPS Changes to Operations
U.S. POSTAL SERVICE: Information on Recent Changes to Delivery Standards, Operations, and Performance, GAO-14-828R: Published: Sep 25, 2014. Publicly Released: Oct 27, 2014: “Since 2012, USPS has instituted several initiatives aimed at reducing expenses in its mail delivery and processing networks as part of broader efforts to address its fiscal challenges and move toward financial viability. These… Continue Reading
How Facebook Is Changing the Way Its Users Consume Journalism
NYT – Ravi Somaiya: “Many of the people who read this article will do so because Greg Marra, 26, a Facebook engineer, calculated that it was the kind of thing they might enjoy. Mr. Marra’s team designs the code that drives Facebook’s News Feed – the stream of updates, photographs, videos and stories that users see.… Continue Reading
Big Data, Dumpster Diving and the New Ethics of Waste Management
New York Times: “Rubicon, based in Atlanta, isn’t in the business of hauling waste. It doesn’t own a single truck or landfill. Rather, companies hire it as a kind of waste consultant. It begins by holding an online bidding process for its clients’ waste contracts, fostering competition among waste management businesses and bringing down their… Continue Reading
Two New CRS Reports on Ebola
The Ebola Outbreak: Select Legal Issues, CRS Legal Sidebar, October 6, 2014: “On August 8th, the World Health Organization declared the outbreak of the Ebola Virus Disease in West Africa a Public Health Emergency of International Concern. The recent arrival in the United States of several health care workers who contracted the disease, combined with the first… Continue Reading
Talk with Me, Not at Me: Playing to Win with Social Media
Accenture, From Welcome to the Switching Economy: “Consumers everywhere have a wealth of information at their fingertips, giving them more control than ever regarding who gets their business. They know they have choices and switch providers when frustrated with their experiences. The result is the emergence of what Accenture calls the Switching Economy: the $5.9… Continue Reading
Publishers Gave Away over 120 Million Books During World War II
And, in the process, they created a nation of readers, Yoni Applebaum, The Atlantic: “In 1943, in the middle of the Second World War, America’s book publishers took an audacious gamble. They decided to sell the armed forces cheap paperbacks, shipped to units scattered around the globe. Instead of printing only the books soldiers and… Continue Reading
New on LLRX – Tech goals for solo and small-firm lawyers
Via LLRX.com – Tech goals for solo and small-firm lawyers – Nicole Black review the highlights of results of two legal technology surveys about lawyers’ plans to use legal technology in their law practices. They offer a glimpse into the businesses of solo and small firm lawyers and provide indications of their assessments of the value that different types… Continue Reading
Comparing Google Consumer Surveys to Existing Probability and Non-Probability Based Internet Surveys
“This study compares the responses of a probability based Internet panel, a non-probability based Internet panel and Google Consumer Surveys against several media consumption and health benchmarks. The Consumer Surveys results were found to be more accurate than both the probability and non-probability based Internet panels in three separate measures: average absolute error (distance from… Continue Reading
