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Category Archives: Marketing

Law Firms Start Training Summer Associates on Using Generative AI

Bloomberg Law: “Some Big Law firms are now making summer associates learn the ins and outs of generative AI as they begin integrating what’s considered to be a game-changing technology for the profession. K&L Gates, Dechert, and Orrick Herrington & Sutcliffe have incorporated training on the technology for this year’s class of summer associates, teaching… Continue Reading

Political Machines: Understanding the Role of AI in the U.S. 2024 Elections and Beyond

Martin, Z., Jackson, D., Trauthig, I., and Woolley, S. (May, 2024). Political machines: Understanding the role of generative AI in the U.S. 2024 elections and beyond. Center for Media Engagement. Propagandists are pragmatists and innovators.1 Political marketing is a game in which the cutting edge can be the margin between victory and defeat. Generative Artificial… Continue Reading

OpenAI Is Just Facebook Now

The Atlantic [unpaywalled] “Facing one controversy after the next, the artificial-intelligence company enters a new phase. OpenAI appears to be in the midst of a months-long revolt from within. The latest flash point came yesterday, when a group of 11 current and former employees—plus two from other firms—issued a public letter declaring that leading AI… Continue Reading

LLRX May 2024 Issue – Articles and Columns

Ransomware in the Digital Age: Multidisciplinary Legal Strategies for Minimizing Cryptocurrency Ransom Payments –  Jawad Ramal explains how using cryptocurrencies to facilitate ransom payments offers complex challenges due to their high transaction costs and regulatory ambiguities that complicate compliance efforts. Dissecting The Processes of Law Firm Strategic Planning – Patrick J. McKenna and Michael B.… Continue Reading

You Think You Know How Misinformation Spreads?

Wired [unpaywalled]- How Advertising Broke the World. “The internet is a cesspool of misinformation, and the biggest blue-chip brands and their ad agencies are the ones funding it—by stuffing money into a Rube Goldberg machine called programmatic advertising…You Are the Product Being Sold. Spending on programmatic advertising globally is estimated to reach more than $300… Continue Reading

Introducing Perplexity Pages

Media Release: “Meet Perplexity Pages, your new tool for easily transforming research into visually stunning, comprehensive content. Whether you’re crafting in-depth articles, detailed reports, or informative guides, Pages streamlines the process so you can focus on what matters most: sharing your knowledge with the world. Seamless creation – Pages lets you effortlessly create, organize, and share… Continue Reading

Huge Google Search document leak reveals inner workings of ranking algorithm

Search Engine Land: “A trove of leaked Google documents has given us an unprecedented look inside Google Search and revealed some of the most important elements Google uses to rank content. What happened. Thousands of documents, which appear to come from Google’s internal Content API Warehouse, were released March 13 on Github by an automated… Continue Reading

PayPal is building an ad network based on your Venmo data

The Verge: “PayPal is launching an advertising platform built on a trove of customer transaction data. The company’s new advertising business will encompass purchase information and customer spending habits from PayPal and its sister app Venmo, according to The Wall Street Journal. PayPal has brought on Mark Grether, the former vice president and general manager… Continue Reading

RAG and Hallucination-Free Legal Research Tools

Github Blog: “What is retrieval-augmented generation, and what does it do for generative AI? Here’s how retrieval-augmented generation, or RAG, uses a variety of data sources to keep AI models fresh with up-to-date information and organizational knowledge.” Via LinkedIn – An Honest conversation about RAG and Hallucination-Free Legal Research Tools – “…We are smack-dab in… Continue Reading

If using LinkedIn makes you feel like an imposter at work, here’s how to cope

Via LLRX – If using LinkedIn makes you feel like an imposter at work, here’s how to cope –  Dr. Sebastian Oliver acknowledges when it comes to professional social media, LinkedIn, with its billion-plus members, stands unrivalled. The platform for career updates, networking and job searches has effectively become a requirement in the professional world. It… Continue Reading

Web publishers brace for carnage as Google adds AI answers

Washington Post [read free via MSN]: “As the tech giant gears up for Google I/O, its annual developer conference, this week, creators like Matherne are worried about the expanding reach of its new search tool that incorporates artificial intelligence. The product, dubbed “Search Generative Experience,” or SGE, directly answers queries with complex, multi-paragraph replies that… Continue Reading