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Category Archives: Marketing

Emerging Roles for Libraries in Bibliometric and Research Impact Analysis

Hanging Together – the OCLC Research Blog: Lessons Learned from the University of Waterloo – “Library support for bibliometrics and research impact (BRI) analysis is a growing area of library investment and service. Not just in the provision of services to researchers, but for the institutions themselves, which increasingly need to quantify research impact for… Continue Reading

Keynote: AI Transformation – Competing in the Age of AI #KMWorld

Via LLRX – Keynote: AI Transformation – Competing in the Age of AI #KMWorld – Knowledge sharing, social media and knowledge management expert V. Mary Abraham shares her readout and impressions of this timely and impactful keynote presented by Marco Iansiti, Harvard Business School Professor of Business Administration, and Coauthor of Competing in the Age… Continue Reading

How to Add a Link to an Instagram Story – 7 Inventive Ways

Bulkly – “There’s no way you haven’t heard of Instagram Stories; easily one of the biggest social media features in the world for both personal and social users and businesses alike. With the average Instagram user now using the IG app for an extra ten minutes, on average, since the introduction of the feature, this… Continue Reading

Do your neighbors want to get vaccinated?

MIT Technology Review: “As the coronavirus vaccines have rolled out across the US, the process has been confusing and disastrous. States, left by the federal government to fend for themselves, have struggled to get a handle on the logistics of distribution. Many, including Georgia, Virginia, and California, have fallen woefully behind schedule. But even if… Continue Reading

This is how America gets its vaccines

MIT Technology Review: The Biden administration has inherited a web of tech systems and policies that it must navigate to meet its goal of administering 100 million doses in the first 100 days. After just a week in office, the Biden administration is already under immense public pressure to fix America’s mangled vaccine rollout. Operation… Continue Reading

Google launches Question Hub for US publishers

Search Engine Land:  “Google Question Hub, accessible at questionhub.withgoogle.com, is now open for US-based publishers to sign up for. In 2018, Google launched Question Hub in regions where the company found it did not have enough content in its search index to answer searchers’ questions. Google then started showing this box to searchers last year… Continue Reading

The Antitrust Case Against Big Tech, Shaped by Tech Industry Exiles

The New York Times – “Regulators are relying on insiders like Dina Srinivasan, who left her digital ad job after concluding that “Facebook and Google were going to win and everybody else is going to lose…With no background in academia but an insider’s understanding of the digital ad world and a stack of economics books,… Continue Reading