Webinar – A discussion about the potential for AI-enabled robo-lawyers to provide legal services: “Advances in digital automation could enable many individuals and businesses to access better and cheaper legal services. Robo-lawyers—tech-enabled legal services—could help clients review contracts, draft patent applications, write legal briefs, and more. Unfortunately, state laws and professional licensing requirements significantly limit… Continue Reading
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Category Archives: Marketing
5 Essential Marketing Tips for Law Firms in 2022
The National Law Review – “Marketing your law firm, whether you like it or not, is a necessary part of attracting and retaining clients. Because despite how adamant you may be that providing a good service should be enough to grow your business, marketing plays a critical role in the overall success of your law… Continue Reading
Could TikTok Be A Search Engine? For Many Users, It Already Is
Search Engine Journal: “A new generation of web users is utilizing TikTok as a search engine. What does that mean for marketers and publishers?…The growing use of TikTok as a search engine stems from several factors: Short attention spans Unsatisfactory Google results Visual learning styles..” Continue Reading
Discover what people are asking about
“Get instant, raw search insights, direct from the minds of your customers. There are 3 billion Google searches every day, and 20% of those have never been seen before. They’re like a direct line to your customers’ thoughts. Discover an untapped goldmine of content ideas. AnswerThePublic listens into autocomplete data from search engines like Google… Continue Reading
Taking Paxlovid? Here’s What To Know About This Antiviral Drug For COVID
BuzzFeedNews: “…Paxlovid is used to treat mild-to-moderate COVID in adults and kids ages 12 and older who test positive for the coronavirus and face high risks for hospitalization and death. People at high risk include those who are unvaccinated or who have cancer, heart disease, high blood pressure, obesity, diabetes, neurodevelopmental disorders, asthma, and more.… Continue Reading
Post-Pandemic Networking
ABA Law Practice Management Magazine: “…Let’s face it, living and working after the pandemic is different. We can’t go back in time and revert to “business as usual.” Life has changed. Many of our values have changed. Companies and law firms are accommodating the “new normal” by creating hybrid work schedules and allowing for the… Continue Reading
Law Firm Success Tied to Leaders’ Communication Practices
ABA: “Law firm leaders today are like circus jugglers flipping balls into the air so fast you can hardly see them. Yet most leaders primarily focus on putting out fires to keep themselves afloat. Issues of the moment include: Addressing the Great Resignation: what do employees want? Managing the return to office Implementing guidelines and… Continue Reading
The Latest Trends In Knowledge Services
Above the Law – How the Pandemic Has Reshaped The Role Of Information Professionals: “Knowledge services is one of the most valuable roles at any law firm today, whether everyone might realize it or not. Much like all firm functions, however, it hasn’t been immune to the pandemic. We recently sat down with Carolyn Bach,… Continue Reading
For Russian diplomats, disinformation is part of the job
Washington Post: “As governments and social media companies have moved to suppress Russia’s state media and the disinformation it spreads about the war in Ukraine, the Kremlin’s diplomats are stepping up to do the dirty work. Russian embassies and consulates around the world are prolifically using Facebook, Twitter and other platforms to deflect blame for… Continue Reading
Companies lose your data and then nothing happens
Vox: “…High-profile data breaches have been in the headlines for years. In 2013, Target lost the credit card, debit card, and other information of tens of millions of customers. In 2018, Marriott disclosed a data breach that impacted up to 500 million people; in 2020, it got hit again. In 2021, hackers got a bunch… Continue Reading
The 2022 Edelman Trust Barometer
“We have studied trust for more than 20 years and believe that it is the ultimate currency in the relationship that all institutions — companies and brands, governments, NGOs and media — build with their stakeholders. Trust defines an organization’s license to operate, lead and succeed. Trust is the foundation that allows an organization to… Continue Reading
The pandemic has not reset the culture in law
The Law Society Gazette: “Many law firms will claim that great strides have been made since then. I beg to differ. While on the face of it, large law firms have changed in response to Covid-19, the reality is that it is skin deep and insufficient given the pressures they are facing from younger lawyers,… Continue Reading
