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Category Archives: Marketing

The Legal Profession’s Shift to LinkedIn: What You Need to Know

Nicole Black – LinkedIn – “A decade ago, LinkedIn was little more than a digital resume. Today, it’s the primary networking platform for legal professionals. It’s come a long way since the book I co-authored about social media for lawyers was published by the American Bar Association in 2010. Back then, LinkedIn barely merited a mention. Interaction on the platform was minimal, and its primary benefit was assisting with job searches. At the time, Twitter and Facebook were the top social networks for legal professionals, and Instagram was in its infancy. If you’d suggested to me that one day LinkedIn would be my primary social media outlet, I’d have called you crazy…There are many recent feature updates that make the platform more engaging, such as newsletters, videos, and even daily puzzles. If you haven’t checked out LinkedIn in a while, it’s worth revisiting it. You’ll undoubtedly find notable updates from colleagues and will see some using it very creatively to highlight their law firms’ successes…”

Musk associates access confidential info about X’s competitors via CFPB takeover

Musk Watch and Bloomberg – “Just nine days before his DOGE team visited CFPB, Musk’s X — the former Twitter — announced that it had struck a deal with Visa to process peer-to-peer payments. Musk has publicly mused about expanding into payment-services since he first took control of X in 2022. Entering that business could… Continue Reading

Meet the tracking companies that follow you around the internet

Datawrapper – “Considering the cookie consent banners that have come to grace our screens on a daily basis, it might not come as a surprise that companies are interested in extracting data from your online activities, and that browsing the internet is not exactly a private affair. Still, it is hard to grasp how this… Continue Reading

Who Really Owns the Airbnbs You’re Booking? — Marketing Perception vs Data Analytics Reality

“Over the last 20 years, Airbnb has spent billions on brand building as the authentic, novel and community-led alternative to hotels. But, are they really? In this article, I will use data from InsideAirbnb to reveal Airbnb’s ownership patterns. Then, I’ll walk you through how I came to my conclusions so you can do the… Continue Reading

Americans Use AI in Everyday Products Without Realizing It

Axios: “The vast majority of Americans use products that involve AI, but their views of the technology remain overwhelmingly negative, according to a Gallup-Telescope survey published Wednesday.Why it matters: The rapid advancement of generative AI threatens to have far-reaching consequences for Americans’ everyday lives, including reshaping the job market, impacting elections, and affecting the healthcare… Continue Reading

10,000+ Free Online Certificates & Badges: A Resource for Lifelong Learners

Open Culture: “For those looking to boost their skills or explore new fields without breaking the bank, Class Central has done the heavy lifting. Known as a search engine for online courses, Class Central has compiled what might be the largest collection of free online certificates and badges available anywhere. From tech giants like Google… Continue Reading

2025 Report on the State of the US Legal Market

“Thomson Reuters a global content and technology company, and the Center on Ethics and the Legal Profession at Georgetown Law today released the 2025 Report on the State of the US Legal Market. The report notes a transformative shift in the legal profession amid the evolution from traditional practices to innovative business models. Law firms… Continue Reading

Siri “unintentionally” recorded private convos; Apple agrees to pay $95M

Ars Technica: “Apple has agreed (PDF) to pay $95 million to settle a lawsuit alleging that its voice assistant Siri routinely recorded private conversations that were then sold to third parties for targeted ads. In the proposed class-action settlement (PDF) — which comes after five years of litigation — Apple admitted to no wrongdoing. Instead,… Continue Reading

What Lawyers Need to Know About the Bluesky Social Media Platform

Via LLRX – What Lawyers Need to Know About the Bluesky Social Media Platform – Catherine Reach discusses how for lawyers, Bluesky represents an opportunity for lawyers on the platform to stand out in the fledgling space before it becomes overcrowded. You can establish your firm’s brand early, getting the best handle without cluttering your usernames… Continue Reading

No One Buys Books

The Elysian: “Everything we learned about the publishing industry from Penguin vs. DOJ.  In 2022, Penguin Random House wanted to buy Simon & Schuster. The two publishing houses made up 37 percent and 11 percent of the market share, according to the filing, and combined they would have condensed the Big Five publishing houses into… Continue Reading

Publishers Battle for the C-Suite

The New York Times [unpaywalled] – “Numerous media outlets, looking for new lucrative lines of business, are pursuing newsletters and events aimed specifically at top executives. When the digital news start-up Semafor began in 2022, its founders talked about reaching a vast global audience of 200 million college-educated, English-speaking people. But their latest push is… Continue Reading