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Category Archives: Marketing

It’s the End of the Web as We Know It

The Atlantic [unpaywalled] – A great public resource is at risk of being destroyed. By Judith Donath and Bruce Schneier: “The web has become so interwoven with everyday life that it is easy to forget what an extraordinary accomplishment and treasure it is. In just a few decades, much of human knowledge has been collectively written up and made available to anyone with an internet connection. But all of this is coming to an end. The advent of AI threatens to destroy the complex online ecosystem that allows writers, artists, and other creators to reach human audiences. To understand why, you must understand publishing. Its core task is to connect writers to an audience. Publishers work as gatekeepers, filtering candidates and then amplifying the chosen ones. Hoping to be selected, writers shape their work in various ways. This article might be written very differently in an academic publication, for example, and publishing it here entailed pitching an editor, revising multiple drafts for style and focus, and so on…The arrival of generative-AI tools has introduced a voracious new consumer of writing. Large language models, or LLMs, are trained on massive troves of material—nearly the entire internet in some cases. They digest these data into an immeasurably complex network of probabilities, which enables them to synthesize seemingly new and intelligently created material; to write code, summarize documents, and answer direct questions in ways that can appear human. These LLMs have begun to disrupt the traditional relationship between writer and reader. Type how to fix broken headlight into a search engine, and it returns a list of links to websites and videos that explain the process. Ask an LLM the same thing and it will just tell you how to do it. Some consumers may see this as an improvement: Why wade through the process of following multiple links to find the answer you seek, when an LLM will neatly summarize the various relevant answers to your query? Tech companies have proposed that these conversational, personalized answers are the future of information-seeking. But this supposed convenience will ultimately come at a huge cost for all of us web users…”

5 Tips For Creating A Professional Email Signature

Forbes: “Email signatures are an important element of professional communication. Think of them as digital business cards. Within a short space, you get to tell potential customers/clients who you are and the services you provide. A well-crafted email signature enhances your brand, reinforces your identity and streamlines your communication, making it easier for recipients to… Continue Reading

Purpose-built AI builds better customer experiences

MIT Technology Review: “Successfully improving customer satisfaction through AI means becoming data-driven, prioritizing employee feedback and resources, and letting business goals guide technology deployment, says senior product marketing manager at NICE, Michele Carlson.In the bygone era of contact centers, the customer experience was tethered to a singular channel—the phone call. The journey began with a… Continue Reading

How to make your AI-generated content sound more human

Search Engine Land – Leverage AI like ChatGPT to generate more human-sounding long-form content. “Refine prompts with details to produce engaging articles. Generative AI tools like ChatGPT can create content, but it doesn’t always sound natural. The content can come across as dull or robotic without the right guidance. Fortunately, there are techniques you can… Continue Reading

The Disconnect Between Law Firms and Clients on Use of Gen AI

“Senior leaders at large law firms and executives in corporate legal departments are largely in agreement that Generative Artificial Intelligence (Gen AI) tools are likely to have a dramatic impact on the practice of law in the years ahead. But there are some notable and intriguing gaps between how firm leaders and their clients are… Continue Reading

Harvey Eyes ‘All Sorts’ of Lawyers in AI Legal Hiring Spree

Bloomberg: Harvey, a generative artificial intelligence startup that quadrupled in value last year, has spent the first quarter of 2024 embarking on an expansion spree that shows no signs of slowing. “The privately held company, which has 82 employees, wants to double that number by year’s end, said its 29-year-old co-founder and CEO Winston Weinberg… Continue Reading

ABA Free Legal Answers

“The American Bar Association web program ABA Free Legal Answers, which gives income-eligible users the ability to pose civil legal questions to volunteer attorneys, has released a nationwide list of lawyers, law firms, corporate law departments, law schools and other legal organizations who in 2023 handled the most online questions. Launched in 2016, the program… Continue Reading

LLRX February 2024 Issue

Articles and Columns for February 2024 Scam Baiting: An Innovative Approach to Combating Online Fraud – Kyra Strick AI in Banking and Finance, February 29, 2024 – Sabrina I. Pacifici Toward a durable, dictator-proof Washington Post – David H. Rothman What Happens to Your Sensitive Data When a Data Broker Goes Bankrupt? – Jon Keegan Publishing… Continue Reading

Axel Springer vs. Google

Fortune: “Axel Springer is at Google’s throat again. The German news-publishing giant (for which I worked in my days at Politico) has a long history of battling Google over the issue of so-called ancillary copyright fees—payments for carrying snippets of text and thumbnail images in search results. But now it’s waging war on another front:… Continue Reading

Publishing for Profit: Selecting the Best Publisher

Via LLRX – Publishing for Profit: Selecting the Best Publisher – Jerry Lawson offers his expert advise on how lawyers (and other ambitious people) can profit by publishing. One method is to begin by focusing on your desired result. What are the best publishers for you and your work product? Lawson offers a couple of ways… Continue Reading