CNET: “…Rather than resorting to questionable practices and alienating customers in the cancellation process, companies should focus on being transparent and building a sense of trust. Customers should have full control over the cancellation process, which should be clearly defined and devoid of unnecessary barriers. The language throughout the process should be non-judgmental and should communicate clearly what the customer can expect going forward — specifically in terms of any applicable refund, how their data will be handled, how they can export their data and how they can sign back up in the future if needed.  This is the ethical way to do it, and it’s how some companies, like streaming giant Netflix and online collaboration platform Basecamp, already operate. Companies that take this route prove that canceling a subscription doesn’t have to be a nightmare — the experience can be just as friendly and manageable as signing up, and can go a long way in establishing trust with other customers. But too many services still apparently believe the dishonest approach is the best way to retain customers…”