University of Cambridge: “Perseverance, a word which captures the undaunted will of people across the world to never give up, despite the many challenges of the last 12 months, is Cambridge Dictionary’s Word of the Year 2021. Perseverance has been looked up more than 243,000 times on the website in 2021, the first time it has made a noticeable appearance.  Defined by the dictionary as ‘continued effort to do or achieve something, even when this is difficult or takes a long time’, the word’s stellar performance this year may have as much to do with NASA as the pandemic. A spike of 30,487 searches for perseverance occurred between 19–25 February 2021, after NASA’s Perseverance Rover made its final descent to Mars on 18 February.  Wendalyn Nichols, Cambridge Dictionary Publishing Manager, said: “It made sense that lookups of ‘perseverance’ spiked at this time. Cambridge Dictionary is the top website in the world for learners of English, and perseverance is not a common word for students of English to have in their vocabulary. We often see spikes in lookups of words associated with current events when those words are less familiar.”…” [Note – librarians and knowledge pros in every sector have lived the meaning of this word for decades. h/t to us all!]