Quartz: “Hang on to your data, dear Facebook friends. Cambridge Analytica—the political consultancy that collapsed into bankruptcy in May after a scandal about its nefarious information-collection methods—is apparently metamorphosing. The company that Marc Zuckerberg admitted targeted 87 million Facebook users’ data, and whose work could well have influenced elections in the US and UK, may be currently disgraced. But it also appears to be putting a new face on its same old data-gathering gig. The Associated Press (AP) on June 15 reported that top staffers from the fallen consultancy are back on the job at a newly-formed company with a name that’s eerily reminiscent of the last place they worked—Data Propria. As the name implies, the new company is similarly preoccupied with gathering information, specifically to target voters and consumers. Basically, it’s the same mission that Cambridge Analytica had. Matt Oczkowski—head of product at the predecessor firm—is leading Data Propria, which also employs Cambridge Analytica’s former chief data scientist, David Wilkinson, and others from the scandal-ridden company…”