“In todays global economy, much of a businesss competitive advantage lies in the ability to protect and exploit exclusive rights over investments in intellectual property (IP) that is, creative outcomes lacking physical substance but providing long-term benefits to the company. Hence, IP protection is a persistent and recurrent concern of businesses. Under IP law, owners are granted certain exclusive rights to a variety of intangible assets, such as discoveries and inventions; musical, literary, and artistic works; and symbols, names, images, and designs used in commerce. New survey findings from the National Science Foundation (NSF) and the U.S. Census Bureau (Census) indicate that trademarks and trade secrets are identified by the largest number of businesses as important forms of IP protection, followed by copyrights, and then patents. However, the level of reliance on each of these forms of IP protection varies considerably across industry sectors.”
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