Posted on July 19, 2007, By Erin Teeling in Newspaper Study, Bivings, Research (TBG): “We have recently completed the 2007 study of America’s top 100 newspaper websites, entitled American Newspapers and the Internet; Threat or Opportunity? As the newspaper industry continues to suffer declines in readership and circulation, using the Internet to expand a newspaper’s reach is becoming more and more important. While many industry experts fear that the Internet will spell the end of newspapers as we know them, our team here at TBG feels that the Internet presents newspapers with a unique opportunity to make up for lost circulation and readership. This study explores these concepts, as well as the difficulties facing newspapers regarding online advertising, shrinking staffs, and reaching out to consumers…research data is available in Excel format here.”