“Even in an increasingly Red vs. Blue nation, the public’s political attitudes and values come in many shades and hues. Partisan polarization – the vast and growing gap between Republicans and Democrats – is a defining feature of politics today. But beyond the ideological wings, which make up a minority of the public, the political landscape includes a center that is large and diverse, unified by frustration with politics and little else. As a result, both parties face formidable challenges in reaching beyond their bases to appeal to the middle of the electorate and build sustainable coalitions. The latest Pew Research Center political typology, which sorts voters into cohesive groups based on their attitudes and values, provides a field guide for this constantly changing landscape… The new typology has eight groups: Three are strongly ideological, highly politically engaged and overwhelmingly partisan – two on the right and one on the left. Steadfast Conservatives are staunch critics of government and the social safety net and are very socially conservative. Business Conservatives share Steadfast Conservatives’ preference for limited government, but differ in their support for Wall Street and business, as well as immigration reform. And Business Conservatives are far more moderate on social issues than are Steadfast Conservatives. At the other end of the spectrum, Solid Liberals express liberal attitudes across almost every realm – government, the economy and business and foreign policy, as well as on race, homosexuality and abortion – and are reliable and loyal Democratic voters.”