“The automotive industry is developing innovative technologies and services that promise to deliver substantial benefits and enhance the driving experience. These technologies and services may assist in enhancing safety, reducing the environmental impacts of vehicles, diagnosing vehicle malfunctions, calling for emergency assistance, detecting and preventing vehicle theft, reducing traffic congestion, improving vehicle efficiency and performance, delivering navigation services, providing valuable information services, and more. The Alliance of Automobile Manufacturers, the Association of Global Automakers, and their members are excited about the benefits offered by today’s vehicle technologies and services and look forward to expanding the array of innovative technologies and services offered to consumers.
Many of these technologies and services are based upon information obtained from a variety of vehicle systems and involve the collection of information about a vehicle’s
location or a driver’s use of a vehicle. Consumer trust is essential to the success of vehicle technologies and services. The Alliance, Global Automakers, and their members understand that consumers want to know how these vehicle technologies and services can deliver benefits to them while respecting their privacy. Privacy is important to consumers, and it is important to us. That is why the Alliance and Global Automakers have issued these Privacy Principles (“Principles”). The Principles provide an approach to customer privacy that members can choose to adopt  when offering innovative vehicle technologies and services. Each member has made an independent decision about whether to adopt the Principles, and other companies  may choose to adopt them as well. We provide a list of those companies that have  adopted the Principles in the Appendix, and they are referred to as “Participating  Members.” The Principles apply to the collection, use, and sharing of Covered Information in
association with Vehicle Technologies and Services available on cars and light trucks sold or leased to individual consumers for personal use in the United States.”