76% See Business Benefits – May Influence Job Choice for 46% of Users: “Australian employers’ approach to on-line social networking sites like Facebook and MySpace may be influencing their efforts to recruit young workers, according to new research by law firm Deacons. In the Deacons’ Social Networking Survey 2008, almost half of those who used social networking sites at work said that if given a choice between two jobs equal in all other respects, they would choose an employer which allowed access to these sites over one which did not. The research found almost a third of 16-24 year olds and a quarter of 25-34 year olds who access the Internet from work use it at some time for on-line social networking activity. The results highlight the challenges organisations face when it comes to managing the impact of so-called Web 2.0 technologies, says Nick Abrahams, head of Deacons’ Technology, Media and telecommunications law practice.”