Ask Me Anything: Promoting Archive Collections On Reddit. Sara May, 4 Marketing Libraries Journal, Vol. 3, Issue 1, Winter 2019. Rochester Institute of Technology.

“Social media is an important marketing and outreach tool for many libraries. While Facebook, Twitter, and Instagram are commonly used, Reddit is underutilized despite its popularity and high user engagement. Special collections can use Reddit to reach and engage with their target audiences, no matter how niche. This article explains how to use Reddit and host an event called “Ask Me Anything” (AMA), using as a model a successful AMA hosted by archivists at the Rochester Institute of Technology. It also provides practical tips including how to choose an appropriate “subreddit” (or Reddit community), promote the AMA, and respond to difficult questions.”