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ASCI Survey: Low Customer Satisfaction for Facebook Opens Door for Google+

News release: “The social media market is primed for a new player that allows users to connect with friends, according to the 2011 American Customer Satisfaction Index (ACSI) E-Business Report, produced in partnership with customer experience analytics firm ForeSee Results. Despite a small improvement this year, Facebook (+3% to 66) is the lowest-scoring site, not only in the social media category, but of all measured companies in this report. The survey was conducted last month, before the widespread introduction of Facebook’s biggest competitor, Google+, but Facebook’s low score indicates that Google+ could easily pounce and gain market share if they can provide a superior customer experience.”

  • ForeSee Results Annual E-Business Report for the American Customer Satisfaction Index (ACSI), July 19, 2011
  • Lackluster Response to Social Media – “Users are underwhelmed when it comes to social media websites, as last-place Facebook watches first-place Google win the e-business satisfaction race” – July 2011 and Historical ACSI Scores
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