The Dodo and We Rate Dogs are some of the friendliest spaces online, “but videos and tweets about dogs, cats, cows and piglets aren’t just about spreading good cheer…The Dodo isn’t alone in its mission to become an authority in the pet space either. Animal shelter and rescue organizations like YouTube subscribers), Howl of a Dog (1.28 million subscribers) and strong online presences. Dogs also get plenty of love from social media accounts like We Rate Dogs. Run by Matt Nelson, it has almost 9 million followers on Twitter and uses its reach to raise money for pups in need…Joanna Zelman, The Dodo channel’s executive producer, says giving viewers a sense of hope and optimism about the world is a pillar of the brand’s philosophy. “There’s not a ton of trust in the world right now,” she says. “But animals are as pure and honest and believable as you can get…”